WE ARE IN BUSINESS TO SAVE OUR HOME PLANET
TOGETHER, WE CAN DO MORE
We share a love for the wolf and the bear, the clean air and everything that is wild and free. At this time, only 3% of total philanthropy goes to the environment. We think we could all agree that it is a fairly small amount for the planet we all share. There is a long list of environmental problems that we all face, related to climate change, water quality, water quantity and food problems.
1% for the planet represents real optimism because we want more support to reach good environmental solutions. We promise to donate 1% of our annual sales to nonprofit environmental organizations. From mitigating climate change, to planting trees, cleaning the plastic of the oceans. There are serious challenges facing our planet. We can do more together than alone.
1% for the Planet was started in 2002 by Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies. Both successful entrepreneurs, they recognized the power of collective action to protect the environment.